← Day in the Life — Choose Your REVA Role Lesson 2 of 5 · ~6 min

Marketing Coordinator — a real day

What a Marketing Coordinator actually is

A Marketing Coordinator owns every piece of content the team puts into the world — from the first Coming Soon post to the Just Sold celebration months later. You are the team's visible layer: sellers, buyers, neighbors, and future leads all see your work. Listings sit longer when the MC is mediocre and move faster when the MC is sharp.

You own: social (FB, IG, LinkedIn, YouTube, TikTok), listing marketing posts, single-property landing pages, email (newsletter, blasts, drips), print (flyers, postcards), video (walkthroughs, reels), paid ads under the agent's budget, and the brand assets. You do not own lead qualification (ISA), follow-up calls (ISA), transaction docs (TC/AC), or MLS input (LC). Stay in your lane.

The sweep and the brief

8:00 AM Central — your 9:00 PM in Manila. Five windows: Slack, the social scheduler (Postiz/Buffer — yesterday's performance plus the 7-day queue), Canva's template board, the Drive folder for incoming photos, and the analytics tracker. Then the brief:

Slack — #marketing, 8:15 AM CT

Dana (MC) 8:15 AM Morning. 3456 Birch Just Sold — 2 versions to you by 11am. 5678 Oak — photos Friday, landing page Saturday AM, Sunday launch on track. 7890 Cedar — landing page traffic down 40% last week; suggest a price-reduction campaign if you and the sellers go that way. Newsletter needs your quote by Friday AM. Engagement down 15% WoW, but Reels are beating static 5:1 — recommend shifting the mix.

Mike 8:22 AM shift the mix. quote tonight

Key idea: Every line of that brief pairs a status with a recommendation. Status-only briefs are clerk work; status-plus-recommendation is operator work — same five minutes, different career.

The Just Sold post — story beats "congrats"

Bad Just Sold posts say "Sold! Congrats!" over a photo. Great ones tell a story built from data you pull first: final price vs list, days on market, number of offers, buyer profile, one detail the sellers loved.

Version A — story-driven

"The Olsons lived on Birch Street for 9 years. The twins outgrew the bedroom. We listed Tuesday — 14 showings by Sunday, 3 offers by Monday, closed $8K over asking. Sold homes don't happen by accident; they happen when pricing, marketing, and timing line up. Thinking about a move? Let's talk."

Version B — punchy

"3456 Birch. Listed Tuesday. 14 showings. 3 offers. $8K over asking. Sold in 6 days. Curious what your home would sell for? DM me 'estimate.'"

Both get a hero photo (twilight or front exterior), the agent's branded caption block, and go to FB + IG + LinkedIn — scheduled as drafts, never auto-published before the agent approves.

Batch day: pillars, newsletter, landing page

Wednesday is batch day: one post per pillar — listings, educational ("what's a contingency?"), local (a coffee shop, a school event), behind-the-scenes, testimonial, market stats — plus one Reel. Seven pieces, scheduled across seven days. 90 minutes with templates, 3+ hours without: build the templates.

The monthly newsletter locks today: market update pulled from MLS reports, featured listing, a 200-word agent insight you draft from their Loom, a Just Sold roundup, and a community feature. And the 5678 Oak landing page gets staged — property details from the LC's data sheet, description draft, gallery placeholders, lead-capture form, URL, and the Meta retargeting pixel — so Saturday is just plug-in-photos-and-publish.

Ads, the photographer brief, and the unsexy 30 minutes

Daily ads check: Meta Ads Manager per listing — spend, reach, clicks, cost per lead. Pause losers, scale winners by 20%, track the monthly budget (most teams run $50–500 per active listing per month). Then brief tomorrow's photographer beyond standard photos: 3 vertical hero shots for Reels, 1 twilight exterior, 3–5 drone aerials, a 60-second walkthrough at slow pace, and 3 detail shots (kitchen island, deck, primary shower).

Last 30 minutes: community management. Reply to every comment inside 12 hours, welcome new followers, engage 10 local accounts, flag DMs needing the agent. Most MCs skip this. Top MCs do it daily — and their teams' organic reach outperforms competitors 3:1 within months.

Tools and the metrics that promote you

Canva Protemplates, batch design, brand kit — your #1 tool

Postiz / Bufferscheduling and queue management

Meta Business SuiteFB/IG posting, insights, ads

Mailchimp / ActiveCampaignnewsletter + drips

CapCut / DescriptReels and video edits

Showcase IDX / Loftysingle-property landing pages

4%+IG engagement target (2% FB, 1% LinkedIn)

200+landing-page visitors per listing, first 7 days

30%+newsletter open rate (industry ~22%)

<$25cost per paid lead

Also graded: 5+ form-fill leads per listing page, 4%+ newsletter clicks, 100% of Just Sold posts within 48 hours of close, 100% of comments answered within 12. Numbers climb over 90 days → promotion. Flat → coaching. Declining → conversation.

What kills MCs — and what makes great ones

Great MCs

Build a content engine — templates, batching, repurposing — 10× output for 2× effort
Report what's working monthly, with data, before being asked
Internalize the agent's voice until posts are indistinguishable
Learn Meta Ads Manager — the MCs who own the lead engine hit $20+/hr
Keep a swipe file of great RE posts for inspiration

Fired MCs

Miss launch deadlines — the listing is live but the page isn't
Ship off-brand designs that confuse the agent's clients
Post raw AI captions that read like raw AI captions
Never check metrics — three months of content nobody saw
Publish the wrong price or the wrong sellers' names

Pay and the path up

Junior MC (0–6 mo)$7–9/hr · ~$1,120–1,440/mo (~₱65k–84k)Canva templates + the team's brand

Mid–Senior (6–36 mo)$9–15/hr · ~$1,440–2,400/mo (~₱84k–139k)owns content + newsletter, runs ads

Marketing Manager (3+ yr)$15–22/hr or salaried (~₱139k–204k)manages coordinators and vendors

Milestones: 6 months = 7+ pieces weekly on autopilot; 12 = ads + landing pages independently, first raise; 18 = training a junior, senior pay; 24–36 = Marketing Manager.

Do this now

Produce a mini listing-marketing kit for an imaginary $450K home: (1) two Just Sold captions — one story version, one punchy version — using invented but specific numbers; (2) a 7-day content calendar hitting all six pillars, one line per post; (3) a photographer brief listing every marketing asset you'd request beyond standard photos.

Time-box to 25 minutes, save as mc-drill. This is the exact sample a hiring agent will ask for — most applicants send generic Canva screenshots; you'll send a system.

Tip: use your ← → arrow keys.