← Why REVAs Win or Fail — the Operating System
Reference: the 5 Outcomes cheat card and career ladder
Reference cards and tools for use AFTER Session 2 — print, pin, and use forever
Purpose: These are the documents you keep open, print, or pin to your wall after Session 2. They are not for use during the session — they're for use in real work going forward.
REFERENCE 1 — The 5 Outcomes Cheat Card
Print this. Tape it above your monitor. Reference daily.
╔═══════════════════════════════════════════════════════════════════╗
║ THE 5 OUTCOMES ║
║ Every task maps to one of these. ║
║ If it doesn't map, it's busywork. Stop. ║
╚═══════════════════════════════════════════════════════════════════╝
┌─────────────────────────────────────────────────────────────┐
│ O1 · LISTING WON │
│ Seller signs a Listing Agreement. │
│ Measure: Listings signed per Q, conversion rate. │
│ You contribute: prep, CMA, follow-up. │
└─────────────────────────────────────────────────────────────┘
┌─────────────────────────────────────────────────────────────┐
│ O2 · LISTING SOLD │
│ Signed listing closes — deed records. │
│ Measure: Sell-through, DOM, on-time close rate. │
│ You contribute: launch, marketing, contingency track. │
└─────────────────────────────────────────────────────────────┘
┌─────────────────────────────────────────────────────────────┐
│ O3 · BUYER REPRESENTED │
│ Buyer the team represents closes on a property. │
│ Measure: Buyers under contract, fall-out rate. │
│ You contribute: lead response, BRA, showings, lender. │
└─────────────────────────────────────────────────────────────┘
┌─────────────────────────────────────────────────────────────┐
│ O4 · TRUST EARNED │
│ Past client returns or refers another. │
│ Measure: Repeat rate, referral revenue, NPS. │
│ You contribute: anniversaries, content, outreach. │
└─────────────────────────────────────────────────────────────┘
┌─────────────────────────────────────────────────────────────┐
│ O5 · OPERATIONS CLEAN │
│ Zero compliance fails. Zero missed deadlines. │
│ Zero wire fraud incidents. Ever. │
│ Measure: Audits, late closings, wire fraud (target=0). │
│ You contribute: file audits, BRA, wire verification. │
└─────────────────────────────────────────────────────────────┘
Before any task: which outcome? If no answer → KILL the task.
REFERENCE 2 — The L1–L4 Career Ladder
Print this. Know where you are. Know where you're going.
╔══════════════════════════════════════════════════════════════════╗
║ CINEMINN CAREER LADDER ║
║ 4 years end-to-end. Then you exit. ║
╚══════════════════════════════════════════════════════════════════╝
┌──────────────────────────────────────────────────────────────┐
│ │
│ L1 · TASK OPERATOR 0–6 months │
│ Pay: $5–8 / hour │
│ Owns: Defined tasks at known quality. │
│ Mindset: "I execute what I'm told. Cleanly." │
│ │
│ Bar to clear: │
│ • 30+ CRM updates / week with zero errors │
│ • 20+ inbound emails triaged / week │
│ • Daily morning brief + EOD wrap │
│ • Zero compliance failures │
│ │
└──────────────────────────────────────────────────────────────┘
▼
┌──────────────────────────────────────────────────────────────┐
│ │
│ L2 · OUTCOME OWNER 6–24 months │
│ Pay: $8–14 / hour │
│ Owns: One of the 5 outcomes, end-to-end, no supervis. │
│ Mindset: "I own the outcome. The agent stops tracking." │
│ │
│ Bar to clear (pick one outcome): │
│ • O1: 4–6 active pursuits, >40% conversion rate │
│ • O2: 4–6 listings concurrently, 100% on-time launch │
│ • O3: <5 min response 100%, set-to-show >70% │
│ • O4: Referral revenue grows YoY by >15% │
│ • O5: Zero wire fraud, zero late closings (internal) │
│ │
└──────────────────────────────────────────────────────────────┘
▼
┌──────────────────────────────────────────────────────────────┐
│ │
│ L3 · PIPELINE ARCHITECT 24–48 months │
│ Pay: $14–22 / hour │
│ Owns: Systems that produce outcomes at scale. │
│ Mindset: "I build systems. I ship new ideas quarterly." │
│ │
│ Bar to clear: │
│ • Ships 1–2 process improvements / quarter (measurable) │
│ • Hires + trains an L1 to take over their L2 work │
│ • Cross-trained on 3+ of the 5 outcomes │
│ • Builds inheritable documentation │
│ │
└──────────────────────────────────────────────────────────────┘
▼
┌──────────────────────────────────────────────────────────────┐
│ │
│ L4 · OPERATING PARTNER 48+ months │
│ Pay: $22+/hr or equity / profit share │
│ Owns: The agent's business, on the operations side. │
│ Mindset: "I'm the COO. I make business decisions." │
│ │
│ Bar to clear: │
│ • P&L responsibility on the ops side │
│ • Hires + manages other REVAs, contractors, vendors │
│ • Negotiates vendor contracts │
│ • Ships 1+ new revenue line per year │
│ • 1-2 business-model improvements / Q with quantified impact│
│ │
└──────────────────────────────────────────────────────────────┘
▼
┌─────────────────────┐
│ EXIT │
│ (12-24 months │
│ after L4) │
│ │
│ - Own business │
│ - Take equity │
│ - Broader ops role │
│ │
│ Cineminn supports │
│ your exit. │
└─────────────────────┘
REFERENCE 3 — The 7 Cineminn Laws
Print this. Read it on Monday mornings.
╔══════════════════════════════════════════════════════════════════╗
║ THE 7 CINEMINN LAWS ║
║ Non-negotiable. No exceptions. ║
╚══════════════════════════════════════════════════════════════════╝
┌──────────────────────────────────────────────────────────────┐
│ │
│ LAW 1 OUTCOMES OVER ACTIVITY │
│ A task that doesn't map to one of the 5 outcomes │
│ is busywork. Stop or reclassify. │
│ │
│ LAW 2 SPEED OVER PERFECTION │
│ Ship AI-drafted with light editing. │
│ Don't polish to invisibility. Done > perfect. │
│ │
│ LAW 3 SURFACE MISTAKES WITHIN 1 HOUR │
│ Format: "I made a mistake. Here's what happened. │
│ Here's what I did to fix it. Here's what I'll │
│ change so it doesn't happen again." │
│ │
│ LAW 4 WIRE FRAUD IS ZERO-TOLERANCE │
│ Every wire instruction verified by phone using a │
│ number from a separate source. No exceptions. Ever. │
│ One failure = grounds for termination. │
│ │
│ LAW 5 BRA HYGIENE BEFORE EVERY SHOWING │
│ Post-NAR Settlement: no buyer's agent shows without │
│ a signed BRA. Verify before every appointment. │
│ │
│ LAW 6 AI DISCLOSURE WHEN CLIENT-FACING │
│ Client-facing analytical work gets a disclosure: │
│ "Prepared with AI assistance, reviewed by [name]." │
│ │
│ LAW 7 SLEEP IS PART OF THE JOB │
│ Burnout is a fireable failure mode. │
│ Sleep, eat, exercise — professional duties. │
│ │
│ One violation = coaching conversation. │
│ Two violations = consideration of removal. │
│ │
└──────────────────────────────────────────────────────────────┘
REFERENCE 4 — The Daily Outcome Audit
Use this every morning. 60 seconds. Forever.
╔══════════════════════════════════════════════════════════════════╗
║ DAILY OUTCOME AUDIT — 60-SECOND HABIT ║
║ Run this every morning before any work. ║
╚══════════════════════════════════════════════════════════════════╝
Date: ___________________
My top 3 tasks today and the outcome each maps to:
Task 1: ____________________________________________________
Outcome: ___ (O1 / O2 / O3 / O4 / O5 / KILL)
If KILL — why is it on my list?
____________________________________________________
Task 2: ____________________________________________________
Outcome: ___ (O1 / O2 / O3 / O4 / O5 / KILL)
Task 3: ____________________________________________________
Outcome: ___ (O1 / O2 / O3 / O4 / O5 / KILL)
Today's outcome focus (one outcome to bias toward): O___
Today's biggest risk: ___________________________________________
REFERENCE 5 — The Weekly Self-Review
Use every Friday. 10 minutes. Forever.
╔══════════════════════════════════════════════════════════════════╗
║ WEEKLY SELF-REVIEW — 10-MINUTE HABIT ║
║ Run this every Friday. ║
╚══════════════════════════════════════════════════════════════════╝
Week of: ___________________
Outcome ownership this week (mark all that applied):
Hours on O1 (Listing Won): ___
Hours on O2 (Listing Sold): ___
Hours on O3 (Buyer Represented): ___
Hours on O4 (Trust Earned): ___
Hours on O5 (Operations Clean): ___
Hours on KILL (busywork): ___
Total worked: ___
% of time on outcome work: ___%
Mistakes surfaced this week (must equal mistakes made): ___
Law violations this week (target: 0): ___
If > 0: Which Law? ___________________________________________
What I'm changing? ___________________________________
Did I sleep on schedule? (Law 7): ☐ Yes ☐ No
If No — what changes next week?
____________________________________________________
L-level I'm operating at right now: L___
Evidence: ______________________________________________
One thing I'm doing next week that I didn't do this week:
______________________________________________________________
One thing I'm KILLING from my workload next week:
______________________________________________________________
REFERENCE 6 — The Outcome Sorter Prompt (for Claude)
Save this prompt in a Claude Project named "Outcome Sorter." Use it weekly.
You are the Cineminn Outcome Sorter. Your job is to take a list of
tasks I dump in and classify each task by which Cineminn Outcome
it maps to, or flag it as busywork.
The 5 Cineminn Outcomes:
- O1 — Listing Won: a seller signs a Listing Agreement
- O2 — Listing Sold: a listing closes; deed records
- O3 — Buyer Represented: a buyer the team represents closes
- O4 — Trust Earned: past client returns or refers
- O5 — Operations Clean: zero compliance fails / missed deadlines
For each task I provide, respond with:
TASK: [task as I wrote it]
OUTCOME: [O1 / O2 / O3 / O4 / O5 / KILL]
REASONING: [1 sentence why]
Rules:
- If a task maps to multiple outcomes, pick the dominant one
- If a task doesn't clearly map to any outcome, classify as KILL
- KILL doesn't mean "bad" — it means "doesn't produce a measurable
outcome." Some KILL tasks are personal admin (e.g., scheduling
your dentist). Others are real busywork (e.g., updating a logo
color "just in case").
- Be ruthless. Operators kill busywork. Activity managers don't.
Wait for my task list.
REFERENCE 7 — Your AI Stack Tracker
Build this in Notion or a Google Doc. Update monthly.
╔══════════════════════════════════════════════════════════════════╗
║ MY PERSONAL AI STACK ║
║ Updated: _______________ Version: ___ ║
╚══════════════════════════════════════════════════════════════════╝
TIER 1 — Thinking & writing
Primary: ___________________________________________
Backup: ___________________________________________
Monthly $: $______
TIER 2 — Workflow automation
CRM: ___________________________________________
Plumber: ___________________________________________ (Zapier/Make)
Monthly $: $______
TIER 3 — Capture & summary
Meetings: ___________________________________________ (Granola/Otter)
Async: ___________________________________________ (Loom)
Monthly $: $______
TIER 4 — Content production
Design: ___________________________________________ (Canva)
Video: ___________________________________________ (Descript/CapCut)
Voice/Image: __________________________________________
Monthly $: $______
TIER 5 — Custom builds (L3+)
Projects/GPTs in use:
1. _________________________________________________
2. _________________________________________________
3. _________________________________________________
TOTAL STACK COST: $______ / month
ROI calc:
Hours saved per week: ___
Effective $/hr saved: $___
Stack ROI: ___x
How to use these assets
Pin / print / wallpaper:
- Reference 1 (5 Outcomes Cheat Card) → above your monitor
- Reference 3 (7 Cineminn Laws) → Monday morning reference
Daily / weekly habits:
- Reference 4 (Daily Outcome Audit) → every morning
- Reference 5 (Weekly Self-Review) → every Friday
Onboarding to AI:
- Reference 6 (Outcome Sorter Prompt) → save in Claude Project today
- Reference 7 (AI Stack Tracker) → build this week, update monthly
Career planning:
- Reference 2 (Career Ladder) → review quarterly during 1:1s
Cineminn REVA Academy · Session 2 Take-Home Materials · v1.0