← Day in the Life — Choose Your REVA Role
Marketing Coordinator — a real day
Cineminn-original lesson · v1.0 · May 2026 Audience: Trainees who selected Marketing Coordinator as their primary track in Session 2 Time to read: 25–35 minutes Prerequisites: Session 1 + Session 2 completed What you'll know after this: What an MC owns end-to-end. The weekly content rhythm. The tools. The metrics that get you promoted.
The role in one sentence
A Marketing Coordinator owns every piece of content the team puts into the world — from the first sneak-peek post when a listing is signed to the "Just Sold" celebration months later — so the listing/agent gets maximum visibility for minimum agent time.
If you remember nothing else: the MC is the team's visible layer. Sellers, buyers, neighbors, future leads — they all see your work. Listings sit on the market longer when an MC is mediocre. Listings sell faster when an MC is sharp.
What an MC owns
| Channel | MC owns |
|---|---|
| Social media | Facebook, Instagram, LinkedIn, YouTube, TikTok (if used), Pinterest |
| Listing marketing | Coming Soon posts, Just Listed, Open House promo, Price Reduction, Just Sold |
| Listing landing pages | One per listing — single-property mini-website |
| Newsletter, Just Listed blasts, drip campaigns, market updates | |
| Listing flyers, postcards (Just Listed/Just Sold), open house signs, listing brochures | |
| Video | Listing walkthrough videos, social reels, YouTube Shorts, agent intro videos |
| Paid ads | Meta ads, Google ads, retargeting (under agent's budget) |
| Brand assets | The team's photos, logo, color palette, voice |
You do not own: lead qualification (ISA does), follow-up calls (ISA), transaction docs (TC, AC), MLS input (LC). Stay in your lane.
A real day — Wednesday, mid-spring market
Let's walk through what a typical Wednesday looks like for an MC supporting a Listing Specialist with 5 active listings, 2 going live this week, and the team's monthly newsletter due Friday.
8:00 AM CT (your 9:00 PM Manila — assuming inverted shift)
You log into Slack. Three messages overnight:
- The agent: "Need a Just Sold post for 3456 Birch by tomorrow. Sellers are picky — please draft 2 versions."
- The LC: "5678 Oak photos coming Friday. Can you have the listing landing page ready Saturday morning? Agent wants to launch Sunday."
- The team's social scheduler (Postiz / Buffer): "3 posts scheduled for today went out. Engagement: 47, 22, 13 reactions."
8:00–8:15 — The Sweep
- Open Slack — read all overnight messages
- Open the social scheduler — check yesterday's performance + queue for next 7 days
- Open Canva — open the Cineminn Marketing template board
- Open the team's Drive folder — check for new photos (5678 Oak coming Friday)
- Check Google Analytics or whatever tracker — site traffic + landing page views
8:15–8:30 — Morning Brief to the Agent
Morning. Marketing state of the team: - 3456 Birch Just Sold post — drafting 2 versions. Will share by 11am for your review. - 5678 Oak — photos Friday, landing page draft Saturday morning. Sunday launch on track. - 7890 Cedar (week 3 active, no offers) — pulled engagement data. Listing landing page traffic dropped 40% last week. Suggest a price-reduction campaign IF agent + sellers go that route. - Newsletter — content drafted, awaiting your photos and 1 quote. Need by Friday morning to publish. - This week's social engagement: down 15% from last week. Reels are outperforming static posts 5:1. Recommendation: shift mix.
The agent reads this. They know what's happening. They keep doing listings.
8:30–10:00 — Block 1: The Just Sold post for 3456 Birch
A Just Sold post is a deceptively simple deliverable. Bad ones say "Sold! Congrats!" with a photo. Great ones tell a story.
Step 1 — Pull the data.
- Final sale price (vs list price — was it over, at, or under?)
- Days on market
- Number of offers received
- Buyer profile (first-time buyer, relocator, family upsizing, etc.)
- One detail the sellers loved about the home
Step 2 — Draft 2 versions.
Version A — story-driven:
The Birches lived on Birch Street for 9 years. Their twins outgrew the bedroom. We listed Tuesday. By Sunday, 14 showings. We had 3 offers by Monday. Closed at $8K over asking. Sold homes don't happen by accident. They happen when pricing, marketing, and timing line up. Thinking about your move? Let's talk.
Version B — punchy:
3456 Birch. Listed Tuesday. 14 showings. 3 offers. $8K over asking. Sold in 6 days. Curious what your home would sell for? DM me 'estimate.'
Both versions get a hero photo (twilight shot or front exterior, depending on what's strongest). Both get the agent's branded caption block. Both go to FB + IG + LinkedIn.
Step 3 — Send to agent for approval, draft as scheduled (don't auto-publish until approved).
Time: 90 min once you have a system. Faster as you build templates.
10:00–11:00 — Block 2: Newsletter content
Monthly newsletter is due Friday. Today's task: lock the content.
- Section 1: Market update (median home price, days on market, inventory) — pull from Northstar MLS market reports
- Section 2: Featured listing (5678 Oak, going live Sunday)
- Section 3: Agent insight (a 200-word essay from your agent — you draft it, they edit)
- Section 4: Just Sold roundup (3456 Birch + 2 others from the past month)
- Section 5: Local community feature (a coffee shop, a school district event, anything that builds community goodwill)
You'll spend 60 min drafting Section 1 and 4 (data-heavy). Section 3 you'll write in the agent's voice based on a Loom they sent you. Section 5 you'll pull from local news.
11:00–12:00 — Block 3: Social content batch
Today is the team's "social batch day." You'll create or schedule the next 7 days of social posts.
The team's content pillars:
- Listings (Coming Soon, Just Listed, Open House, Price Reduction, Just Sold)
- Educational (How to read a CMA, What's a contingency, etc.)
- Local (Restaurant features, school events, community)
- Behind the scenes (Agent's day, team culture)
- Testimonials (Happy clients, quotes)
- Market updates (Weekly stats)
Today you'll create 1 post per pillar = 6 posts. Plus 1 Reel = 7 pieces of content. Then schedule across the next 7 days.
Tools: Canva for design, the team's social scheduler for queuing, Loom or CapCut for video edits.
Time: 90 min if you have templates. 3+ hr without.
12:00–12:30 — LUNCH
12:30–1:30 — Block 4: Listing landing page for 5678 Oak (prep)
Photos come Friday. Landing page goes live Saturday morning, 24 hours before the public listing on Sunday.
Today's prep:
- Check the listing landing page template the team uses (Showcase IDX, Cinc, Lofty, KvCORE, custom)
- Pull the property details from the MLS data sheet (LC built it last week)
- Draft the listing description (or pull from LC's draft)
- Stage the page layout — hero photo placeholder, gallery placeholder, video placeholder, lead capture form
- Set up the URL (e.g., 5678oak.com or a subdomain)
- Build the Meta retargeting pixel for the page
Saturday morning you'll plug in the actual photos and publish.
1:30–2:30 — Block 5: Paid ads check + adjustment
If the team runs Meta or Google ads on listings, this is your daily check-in.
- Meta Ads Manager: review yesterday's spend + reach + clicks per listing
- For each listing, calculate cost per click + cost per lead
- Pause underperforming ad sets, scale winners by 20%
- Check the team's monthly ad budget — how much spent, how much remaining
Most teams run $50–500/month per active listing in paid ads. Your job is to make every dollar work harder than it did yesterday.
2:30–3:00 — Block 6: Photographer brief for tomorrow (5678 Oak)
The LC scheduled the shoot. Your job: make sure the photographer knows what marketing assets you need beyond standard photos.
Your brief to the photographer:
- Standard listing photos (~25 interior + exterior)
- 3 hero shots optimized for social (vertical composition for Reels)
- 1 twilight shot (golden hour, exterior front)
- Drone aerial (3-5 shots)
- Walk-through video — 60-second pace, slow pans
- 3 detail shots: the kitchen island, the deck, the master shower
- Floor plan image (if photographer offers it)
Send the brief to the photographer + LC + agent. Confirm by end of day.
3:00–3:30 — Block 7: Engagement check + community management
Open the team's social platforms.
- Reply to every comment on yesterday's posts (target: <12 hour response)
- DM new followers a welcome message
- Engage with 10 local accounts (small businesses, neighborhoods, schools)
- Respond to any DMs that need agent attention — flag in Slack
Community management is the unsexy work that compounds over months. Most MCs skip it. Top MCs make it a daily habit and the team's organic reach outperforms competitors 3:1.
3:30–4:00 — End of Day
Update the marketing tracking spreadsheet (every team has one — yours might be Notion, Airtable, or Google Sheets). Capture today's deliverables, today's stats. Slack the agent the EOD summary.
Sign off.
Weekly rhythm
| Day | MC focus |
|---|---|
| Monday | Week setup. Plan content calendar for the week. Review last week's performance. |
| Tuesday | Listing-specific content production. Just Listed posts, Coming Soons. |
| Wednesday | Social batch day. Create + schedule 7+ pieces of content. |
| Thursday | Newsletter day. Build out monthly newsletter. Send. |
| Friday | Photoshoot prep + new-listing landing pages. |
| Saturday | Light: respond to weekend social, monitor open house posts. |
| Sunday | Off. Many MCs cover open house live posts on Sundays for major listings. |
Tools you must master
In order of importance:
- Canva (Pro) — design, templates, video, batch image creation
- Postiz / Buffer / Hootsuite / Later — social scheduler
- Meta Business Suite — FB + IG management, ads, insights
- Google Ads / Google Business Profile — local ads + GBP optimization
- Mailchimp / Klaviyo / ActiveCampaign — email marketing
- CapCut / Descript / Adobe Premiere Rush — video editing
- Loom — for receiving briefs from the agent
- The team's listing platform (Cinc, Lofty, KvCORE, Showcase IDX) — landing pages
- Google Drive / Dropbox — photo + asset library
- Slack — team comms
Metrics that get you promoted
Track these every week:
| Metric | Target |
|---|---|
| Social engagement rate | 4%+ on Instagram, 2%+ on FB, 1%+ on LinkedIn |
| Listing landing page traffic per listing | 200+ unique visitors in first 7 days |
| Listing landing page form fills | 5+ leads per listing |
| Newsletter open rate | 30%+ (industry average is ~22%) |
| Newsletter click rate | 4%+ |
| Cost per lead from paid ads | <$25 |
| Meta organic reach (monthly) | 5,000+ for an active team |
| Just Sold posts published within 48 hours of close | 100% |
| Comments responded to within 12 hours | 100% |
If your numbers move up over 90 days, you get promoted. If they don't, you get coached. If they decline, conversation.
What kills MC careers
- Late deliverables. Listing goes live Sunday but landing page isn't ready. Photographer delivers photos Friday and you don't post until Tuesday. Speed matters in this role more than any other.
- Off-brand content. You design something that doesn't match the team's voice/colors/tone. Sellers see it and get confused. Agent gets called by a client.
- Over-relying on AI without editing. ChatGPT-generated captions sound like ChatGPT-generated captions. Your audience can tell. AI is a starting point, not a finished product.
- Ignoring engagement metrics. You post but never check what's working. After 3 months you're producing content nobody's seeing.
- Public mistakes. Typo in a listing post. Wrong price on a Just Listed graphic. Wrong sellers' names. Sellers see it. Agent sees it. Embarrassing.
What makes a great MC
- They build a content engine, not a content schedule. Templates, batched production, repurposing — they get 10× output with 2× effort.
- They know what's working before the agent asks. Monthly performance reviews with data, not vibes.
- They build the team's brand voice over time. After 12 months working with an agent, the MC's writing sounds exactly like the agent — because they've internalized it.
- They cross-train into ads. Most MCs avoid Meta Ads Manager. The ones who learn it become $20+/hour MCs because they own the team's lead engine.
- They keep a swipe file. A folder of every great real estate post they see online — for inspiration, not copying.
Pay range
| Tier | Hourly | Notes |
|---|---|---|
| Junior MC (0–6 mo) | $7–9 | Learning Canva templates and the team's brand |
| Mid MC (6–18 mo) | $9–12 | Owns weekly content, light ads |
| Senior MC (18–36 mo) | $12–15 | Owns ads, runs newsletter, builds systems |
| Marketing Manager / Director (3+ yr) | $15–22 or salaried | Manages multiple coordinators or vendors |
Plus performance bonuses tied to engagement metrics or listing volume.
Career path forward
- 6 months: Comfortable producing 7+ pieces of content per week. Newsletter on autopilot.
- 12 months: Running paid ads. Building landing pages independently. First raise.
- 18 months: Training a junior MC. Building team brand systems. Senior pay.
- 24–36 months: Marketing Manager / Director. Cross-team responsibilities. Salaried.
Self-check before Session 3
- What 6 content pillars does an MC produce against?
- Walk through your morning sweep — name the 5 systems you check.
- What's a Just Sold post — and why are bad ones bad?
- Name 3 metrics the MC is graded on weekly.
- What separates a great MC from a mediocre one? Name 3 habits.
When you can answer these from memory, you're ready for Session 3.
Cineminn REVA Academy · Day in the Life — Marketing Coordinator · v1.0 · May 2026